Comments on: Google Joins The Homegrown Arm Server CPU Club https://www.nextplatform.com/2024/04/09/google-joins-the-homegrown-arm-server-cpu-club/ In-depth coverage of high-end computing at large enterprises, supercomputing centers, hyperscale data centers, and public clouds. Thu, 02 May 2024 21:32:45 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: Timothy Prickett Morgan https://www.nextplatform.com/2024/04/09/google-joins-the-homegrown-arm-server-cpu-club/#comment-223894 Thu, 02 May 2024 21:32:45 +0000 https://www.nextplatform.com/?p=143961#comment-223894 In reply to Itamar Weisberg.

The advertising business squeeze happened five years ago with the surge in mobile and the rise of AWS as an advertiser. GenAI is just one layer of many changes. I think the changes started happening a long time ago, in datacenter terms, but were realized more recently as this all has come to a head.

]]> By: Itamar Weisberg https://www.nextplatform.com/2024/04/09/google-joins-the-homegrown-arm-server-cpu-club/#comment-223879 Thu, 02 May 2024 12:20:57 +0000 https://www.nextplatform.com/?p=143961#comment-223879 “It wasn’t until the advertising business got squeezed and that GenAI started putting pressure on search that Google had a rethink.”
That’s simply incorrect. With the lead time for an SoC chip being YEARS, you can’t possibly think that the market changes of 2023 being the instigators of such a project.

]]> By: Itamar Weisberg https://www.nextplatform.com/2024/04/09/google-joins-the-homegrown-arm-server-cpu-club/#comment-223878 Thu, 02 May 2024 12:18:35 +0000 https://www.nextplatform.com/?p=143961#comment-223878 In reply to Slim Albert.

I’m not sure I agree with your assessment of ARM being in any way less interoperable than x86. ARM-architecture chips have been deployed in many, many different markets by many different vendors and work with peripherals from pretty much everyone.

In addition, since cloud vendors actually like to limit the variability between their machines for efficiency and controllability, I don’t think the point is relevant, even if it were true.

]]> By: Timothy Prickett Morgan https://www.nextplatform.com/2024/04/09/google-joins-the-homegrown-arm-server-cpu-club/#comment-223032 Thu, 11 Apr 2024 12:04:48 +0000 https://www.nextplatform.com/?p=143961#comment-223032 In reply to HuMo.

Jon Masters with hair products…. now that is funny.

]]> By: HuMo https://www.nextplatform.com/2024/04/09/google-joins-the-homegrown-arm-server-cpu-club/#comment-223030 Thu, 11 Apr 2024 11:55:09 +0000 https://www.nextplatform.com/?p=143961#comment-223030 In reply to Timothy Prickett Morgan.

Great choice! … looove his hair products: https://johnmastersorganics.fr/ 8^b

]]> By: Timothy Prickett Morgan https://www.nextplatform.com/2024/04/09/google-joins-the-homegrown-arm-server-cpu-club/#comment-222995 Wed, 10 Apr 2024 13:11:19 +0000 https://www.nextplatform.com/?p=143961#comment-222995 In reply to Slim Albert.

I think that is an excellent question for Jon Masters, formerly of Red Hat and Nuvia and now of Google. Jon?

]]> By: Slim Albert https://www.nextplatform.com/2024/04/09/google-joins-the-homegrown-arm-server-cpu-club/#comment-222988 Wed, 10 Apr 2024 09:28:05 +0000 https://www.nextplatform.com/?p=143961#comment-222988 Seeing how ARM is commonly less standardly interoperable than x86 (esp. wrt the address space for peripherals, and related discovery by the bootloader and OS), I wonder if we could see this enthusiasm for in-house ARM as part of a moat-digging (or deepening) effort by Google and other hyperscalers? ( https://www.nextplatform.com/2023/05/04/missing-the-moat-with-ai/ )

I do like ARM (proven performant since Fugaku and Apple M1), but wonder how straightforward it might be to migrate ARM-workloads from one hyperscaler or cloud to another, as compared to x86 (maybe it’s a non-issue given the proprietary nature of workload management software, and accelerator hardware?).

]]> By: Michiel https://www.nextplatform.com/2024/04/09/google-joins-the-homegrown-arm-server-cpu-club/#comment-222985 Wed, 10 Apr 2024 08:08:18 +0000 https://www.nextplatform.com/?p=143961#comment-222985 “People who are really serious about software should make their own hardware.”
― Alan Kay

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